CMO in Dubai with 25 years building brands across the GCC, now helping businesses apply AI where it actually pays.
Latest take: AI agents are replacing the marketing funnel.
/I do
Brand strategy
Applied AI
Performance
Latest take
AI agents are replacing the marketing funnelHere's what I'd do this quarter if I ran your brand.
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Brands I’ve worked with
Pulse refreshes daily · published 10 Jun 2026 · who’s writing this?
About
I’ve spent 25 years building brands across the GCC — from art director in Cairo to CMO of a luxury portfolio in the UAE. I’ve launched 25+ campaigns end-to-end, grown sales 125%, and led teams through every platform shift since print.
The AI shift is the biggest one yet. I write about it, teach it, and apply it — for real businesses, with real numbers. Currently CMO at Ali Al Mulla Group, leading marketing for luxury brands including Franck Muller and Rebellion Timepieces across the UAE and GCC.
Blog
My AI monitors the field. I decide what matters. You get the take, not the firehose.
Rising acquisition costs are rarely a media problem. They're what bad data looks like on an invoice.
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AI can run your media, your CRM, your forecasting. The moment it writes your brand's voice, you've traded equity for efficiency.
Read the takeThe Dojo
Practical AI for business owners and individuals — lessons that update as fast as the field does.
Everything a marketer needs to get productive with AI in 30 days — no coding, no jargon, no hype. Just real tools applied to real campaigns.
For individuals, not enterprises: the five-habit stack that makes AI a daily tool, not an experiment — and gives you back time to use on the work that actually matters.
Stop buying lists. Build an AI-assisted demand engine that captures, qualifies, and responds to leads while you sleep — without losing the human touch that closes deals.
A working system for individuals who want to publish consistently without sacrificing their voice — AI drafts, you approve, the calendar fills itself.
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Eslam H. Mahmoud
9 Jun 2026
Weekly performance reviews aren't bureaucracy. They're how a 4-brand luxury portfolio stays honest. Every Monday: spend, signal quality, creative fatigue, one decision. 45 minutes. The discipline compounds more than t…
Eslam H. Mahmoud
6 Jun 2026
Hot take after 25 years in GCC marketing: the agencies aren't getting worse, the briefs are. AI can draft your campaign in minutes — but it amplifies a bad brief at exactly the same speed as a good one.
Eslam H. Mahmoud
3 Jun 2026
Asked my team to bring one AI experiment to every weekly review. Not a strategy deck — an experiment. Six weeks in: 3 failures, 2 'interesting', 1 that's now saving us 11 hours a week on reporting. That's how adoption…
Eslam H. Mahmoud
30 May 2026
Luxury clients don't want 'personalization at scale.' They want to be known. There's a difference, and it's the difference between a CRM segment and a boutique manager who remembers your daughter's graduation. AI prep…
