CMO in Dubai with 25 years building brands across the GCC, now helping businesses apply AI where it actually pays.
Latest take: Performance Marketing Meets AI.
/I do
Brand strategy
Applied AI
Performance
Contact by email
Leave your email — I’ll get back to you directly.
About
I’ve spent 25 years building brands across the GCC — from art director in Cairo to CMO of a luxury portfolio in the UAE. I’ve launched 25+ campaigns end-to-end, grown sales 125%, and led teams through every platform shift since print.
The AI shift is the biggest one yet. I write about it, teach it, and apply it — for real businesses, with real numbers. Currently CMO at Ali Al Mulla Group, leading marketing for luxury brands including Franck Muller and Rebellion Timepieces across the UAE and GCC.
Blog
My AI monitors the field. I decide what matters. You get the take, not the firehose.
A founder's experience using AI to fight cancer informs a practical business approach to AI in healthcare.
Read the takeI've seen AI overpromises in my 25 years across GCC luxury, retail, and tech, and now Mark Zuckerberg admits AI agents haven't progressed as quickly as he'd hoped
Read the takeI've seen firsthand how LCP fixes can miss the mark, and it's time to rethink our approach.
Read the takeThe Dojo
Practical AI for business owners and individuals — lessons that update as fast as the field does.
Learn how to apply AI to drive tangible business outcomes and measure success beyond the hype.
A working system for individuals who want to publish consistently without sacrificing their voice — AI drafts, you approve, the calendar fills itself.
For individuals, not enterprises: the five-habit stack that makes AI a daily tool, not an experiment — and gives you back time to use on the work that actually matters.
AI can run your media, your CRM prep, and your forecasting. The moment it writes your brand's voice to a client, you've traded a century of equity for efficiency. Learn exactly where the line sits — and how to hold it.
Live from LinkedIn
Eslam H. Mahmoud
16 Jun 2026
Media, platforms, search, agents, attention, and discovery shifts This is not a retail story. It is a preview of how the internet will sell. New U.S. data shows shoppers referred by AI assistants are spending more ti…
Eslam H. Mahmoud
15 Jun 2026
Anthropic’s move to disable top-tier model access after a U.S. foreign-access order is a sharp signal that AI availability is becoming geopolitical, not just technical. The next AI divide may not be model quality. It…
Eslam H. Mahmoud
14 Jun 2026
Virtual try-on is not a gimmick. It is a margin tool when fit anxiety is the conversion blocker. On June 11, Max Fashion launched Google Cloud’s Virtual Try-On API in the UAE, positioning it as one of MENA’s early liv…
Eslam H. Mahmoud
14 Jun 2026
The U.S. move to restrict access to Anthropic’s newest models, Fable 5 and Mythos 5, feels bigger than one company or one product cycle. This is the moment AI stops being treated like software and starts being treate…
Contact
Tell me what you’re building — I’ll reply directly. Prefer a call? Book 15 minutes, no pitch.
Dubai, UAE
