Blog
Signal, not noise.
Every post starts as a live trend my AI flags as relevant. I approve, sharpen, and sign each one before it ships.
The fittest founder in the room got cancer
A founder's experience using AI to fight cancer informs a practical business approach to AI in healthcare.
Read the takeMark Zuckerberg tells staff that AI agents haven't progressed
I've seen AI overpromises in my 25 years across GCC luxury, retail, and tech, and now Mark Zuckerberg admits AI agents haven't progressed as quickly as he'd hoped
Read the takeGoogle's Mueller Flags A Case On Why LCP
I've seen firsthand how LCP fixes can miss the mark, and it's time to rethink our approach.
Read the takeWhat new AI search data reveals about visibility and trust
I've seen search data impact trust in our luxury retail brands, now AI is changing the game.
Read the takeStripe Projects Opens Cloud Infrastructure Buying AI Agents
Stripe's new move allows AI agents to purchase cloud infrastructure, a significant shift in how businesses operate.
Read the takeWhat AI Overview Click Data Reveals About Consumer Search Behavior
I've seen firsthand how AI click data can reshape our understanding of consumer search behavior, informing more effective marketing strategies.
Read the takeGeico Gecko steps into new role as AI-generated podcast guest
I've seen brands experiment with AI, but this move by Geico raises questions about authenticity and engagement.
Read the takeMeta's months-old AI unit is a soul-crushing gulag
Engineers describe Meta's AI unit as a difficult work environment, prompting questions about the company's strategy.
Read the takeCheaper, faster, and culturally aware, Avataar’s video AI is built for India’s India’s scale
Avataar's AI technology may change how we approach video production in large markets.
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AI agents are replacing the marketing funnel
When the buyer sends an agent instead of clicking your ad, the funnel you optimized for twenty years stops existing.
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Your CAC problem is a data problem
Rising acquisition costs are rarely a media problem. They're what bad data looks like on an invoice.
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Luxury brands and AI: the line you cannot cross
AI can run your media, your CRM, your forecasting. The moment it writes your brand's voice, you've traded equity for efficiency.
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